The blog post by Bert Buijsrogge at Fratellowatches.com gives a series of tips for better watch photography.
The list of tips is:
1. Tripod - close ups need to be clear and perfectly in focus, do not jeopardise on hand holding the camera
2. Accessories - build the scene with accessories which make sense and go together
3. Cleaning - there is absolutely no space for dust, fingerprints, ...
4. Hands - statistics shows that hands of the watch are most of the time at 10 past 10. This gives symmetry and an up rising dynamics to the image.
5. Composition - Watch and accessories need to be combined into a meaningful scene underlying the brands and models message.
6. ISO - use low iso values. Close ups go better with lower noise level.
7. Diffuse daylight - in close up images using strong and bright light gives strange shadows and strange contrast
8. Artificial light - using diffuse light is important
9. Macro and Close-up - use a lens with good short focusing capabilities. Using intermediate rings can help.
10. Practice makes perfect - one shot is as in all photographic disciplines not enough!
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